PayTo: Five Things Merchants Will Love

PayTo enables merchants to initiate pre-authorised payments directly from their customers’ bank accounts like a smart, secure and real-time direct debit. 

PayTo is findamentally changing the way merchants and customers connect, engage and transact. Freed from ageing payment rails, money moves seamlessly and pre-authorised between bank accounts as it should. Consumers have more visibility and control over when and where their payments are going, and many of the annoying and costly friction points of traditional direct debit are a thing of the past for those who embrace it.

PayTo offers the set-and-forget benefits of direct debits and credit cards with a decreased risk of missed payments and fraud. It’s revolutionary in the way it delivers a single, flexible, secure payment solution connecting merchant and customer bank accounts without the delays and limitations of traditional payment methods.

Zepto co-founder and Executive Director Solutions, Ian Lennie, is a fan.

Payto brings with it a raft of benefits to both merchants and consumers.

Here are five key benefits that we think merchants should understand.

PayTo will increase successful payment collection as everything is automated, verified, customer pre-authorised and moves in real-time.

PayTo's real-time account validation, notifications at various stages of payment, and confirmed funds verification in customers’ bank accounts when a payment is initiated can significantly reduce failed payments and dishonours.

No more paper agreements, drastically reduce back-office admin and reconciliation busywork.

The superior customer experience of seamless payments without having to leave the merchant’s digital environment.

PayTo provides visibility when a customer pauses, changes or cancels a PayTo agreement, providing the insight needed for timely engagements to maximise payment success.

PayTo supports a range of use-cases including one-off retail purchases, as well as recurring payments like premiums, memberships, subscriptions or loan repayments. Designed for digital experience, PayTo allows customers to link their bank accounts to apps and digital wallets — think trading and gaming platforms — enabling real-time account top-ups directly from their bank accounts.

As a Connected Institution on the New Payments Platform (NPP), Zepto is unhindered by intermediaries between it and Australia's modern, real-time payment rails. This frees Zepto from the limitations that come with connecting to the underlying payments infrastructure through a 3rd-party, and allows Zepto to innovate beyond the base PayTo framework and offering.

Zepto's direct connection to Australia's real-time payment rails for PayTo is your direct connection to a better way to pay.

Businesses that integrate with Zepto for PayTo can expect a classic Zepto, light-touch integration, best-in-class payment flows and experience right through their onboarding journey. 

Significantly, too, we have conducted extensive merchant and consumer research to ensure their valuable insights inform our PayTo product roadmap and ultimately deliver the payment experience they expect and value.

We believe customer experience is everything. Designed for digital experience, PayTo's pre-authorised payments will move seamlessly with trust and consent between customer and merchant bank accounts. Speak to Zepto today about our PayTo advantages and give your business and your customers the world class account-to-account payment experience they deserve.

Not quite ready to chat to Zepto, but still curious about PayTo? DOWNLOAD Zepto’s nifty one pager HERE.

PayTo is a registered trademark of NPP Australia Limited.