PayTo: Five Things Consumers Will Love

PayTo® has forever changed the way Australians use their bank accounts to pay for things. In this article we focus on five reasons why we think Aussie consumers will love PayTo.

What is PayTo?

PayTo is a modern, fast, secure payment solution that empowers consumers to connect their bank accounts directly to their favourite, trusted merchants for a seamless payments experience. 

Say bye-bye to slow, blind and laggy direct debit. PayTo is also a digital alternative to direct debit enabling consumers to pay directly and instantly from their bank account, with real-time control at their fingertips.

Australians will soon start seeing PayTo as a digital payment option for all kinds of payments like electricity bills, airfares, streaming subscriptions, even funding their digital wallets.

With unprecedented visibility and control, PayTo is set to take the hassle out of payments. 

There's no doubt that PayTo will change the way merchants and customers connect, engage and transact. Freed from ageing payment methods created in a pre-digital age, money will move seamlessly and pre-authorised between bank accounts as it should. 

Zepto co-founder and Executive Director Solutions, Ian Lennie, is a fan.

PayTo is the final piece of the account-to-account payment puzzle, it really ushers in the digital evolution of all things 'payment experience'. We've been relying on the credit card rails for 40 years, and 16 digit numbers are a pretty poor way of identifying and linking transactions. So PayTo is the absolute missing link that delivers a completely new realm of payment experience for consumers.

Ian Lennie

Payto will bring a raft of benefits to both merchants and consumers. Here are five key benefits that we think will resonate with Aussie consumers.

01 See and manage all of your PayTo agreements in one secure place — your internet or mobile banking app.

02 A fully digital sign-up experience enables seamless payment set-up on the spot.

03 Pay bills and make purchases directly from your bank account 24-7-365.

04 Full control to set up, pause or cancel a PayTo agreement as desired.

05 PayTo agreements are portable and can be easily moved between accounts and banks.

Why Choose Zepto for PayTo?

As a Connected Institution on the New Payments Platform (NPP), Zepto is unhindered by intermediaries between it and Australia's modern, real-time payment rails. This frees Zepto from the limitations that come with connecting to the underlying payments infrastructure through a 3rd-party, and allows Zepto to innovate beyond the base PayTo framework and offering.

Merchants who integrate with Zepto for PayTo can expect a classic Zepto, light-touch integration, best-in-class payment flows and experience throughout their entire onboarding journey. 

Significantly, too, we have conducted extensive merchant and consumer research to ensure their valuable insights inform our PayTo product roadmap and ultimately deliver the payment experience they expect and value.

Speak to Zepto today about our PayTo advantages and give your business and your customers the world class account-to-account payment experience they deserve.

Curious about what PayTo means for businesses on the flipside? DOWNLOAD Zepto’s nifty one pager HERE.

PayTo is a registered trademark of NPP Australia Limited.

There's much ado about PayTo

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